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Compilar

A unified marketing data warehouse — own your data, see your costs, trust your numbers.

Compilar is a research project exploring how small teams can bring marketing data from the platforms they use into one place they own, so the numbers agree.

R&DResearch in progress — not available yet
Register Interest Visit compilar.co

What it solves

The problems that led to building Compilar.

Dashboard sprawl

Seven platforms, seven dashboards, seven different date range selectors. Getting a unified view of marketing performance shouldn't take an hour.

Silent tracking failures

A conversion tag breaks and nobody notices for three weeks. By the time you catch it, you've lost weeks of data and made decisions based on incomplete numbers.

Conflicting numbers

GA4 says 1,200 sessions. Plausible says 900. Google Ads says 1,500 clicks. Which one is right? Usually none of them — they're measuring different things.

Manual report assembly

Exporting CSVs from five platforms, cleaning the data, reconciling the formats, building the charts. Every month. The same tedious process.

Opaque API costs

Pay-per-call SEO and analytics APIs are easy to bill-shock yourself with. One careless query can outspend a month of dashboards. You need to know what something costs before it runs.

What Compilar includes

  • Own your data

    Marketing data belongs on infrastructure you control, not locked inside a vendor's dashboard. If you stop using Compilar, your data stays where it is. Separate brands stay separate.

  • One view, not seven

    Exploring how to bring analytics, search and advertising data into a single consistent view, so the numbers line up instead of competing for your attention.

  • Explain the discrepancies

    When two platforms disagree, the useful answer is why, not which number to pick. Different tools measure different things, and Compilar is about making that visible.

  • Costs you can see

    Pay-per-call data shouldn't be a surprise on next month's bill. The principle is simple: you know what something costs before you spend it.

  • The data layer, not another dashboard

    Visualisation belongs in tools that already do it well. Compilar focuses on the data underneath, so it plugs into whatever you already use.

Get notified when Compilar is ready

Leave your details and I'll let you know when it's available.

No spam, ever. Privacy Policy

"I was managing analytics across GA4, Search Console, Google Ads, GTM, Meta, Plausible, and a few other platforms — seven dashboards, seven date pickers, and three different numbers for what should have been the same thing. Worse, I had no real visibility into what my SEO API tooling was costing me until the bill arrived. Compilar started as the answer for myself: one warehouse, one CLI, every dollar visible."

Nathan
N
Nathan

Questions about Compilar

What is Compilar?
Compilar is a personal research project exploring unified marketing analytics: bringing data from the platforms a small business already uses into one place you own, so the numbers agree and the costs are visible.
Is Compilar the same as channelo?
Yes. channelo was the working title (and Auditor Toolkit before that). Compilar is the public name, and the project's own site is at compilar.co.
Is Compilar available to use?
Not yet. Compilar is currently in the workshop — a tool I'm building and using for my own marketing analytics. There's no public release date yet, but if you'd like a heads-up when that changes, leave your email above and I'll let you know.
Which platforms does it cover?
The usual mix for a small business: Google Analytics, Search Console, Google Ads, Tag Manager, Business Profile, Meta and Plausible, plus a paid SEO data source. The list changes as I learn what's genuinely useful.
Where is the data stored?
On infrastructure you control. There's no Compilar-hosted database, no cloud account to attach, and no third party with a copy of your data. If you stop using Compilar, your data stays where it is.
Does Compilar have a dashboard or UI?
No, and intentionally so. Compilar is about the data layer underneath. Visualisation belongs in tools that already do it well, like Grafana, Metabase, or whatever you already run.
How does it handle the cost of paid data?
Pay-per-call data is easy to bill-shock yourself with. A core principle is that costs are visible before they're incurred and stay within limits you set, so cost surprises stop being surprises.
Why build this instead of using an existing analytics aggregator?
Existing tools sit on either side of a gap. The enterprise options charge thousands a month for what is essentially data plumbing. The cheaper ones embed dashboards side-by-side without actually reconciling the numbers. I wanted something that genuinely unifies the data, explains the discrepancies, and keeps the spend visible — without the per-seat tax.
Why share this if it's not available?
Marketing data fragmentation is a universal problem. Sharing the questions I'm exploring — why platforms disagree, why tracking quietly breaks, why paid data costs are so hard to see — might help others dealing with the same challenges. And if there's enough interest down the track, that might shape what Compilar becomes next.

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