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channelo

A unified marketing data warehouse — own your data, see your costs, catch what's broken.

channelo is a research project exploring how to consolidate marketing analytics from eight sources into a single warehouse you own — with automated auditing that catches tracking gaps and configuration drift, and budget enforcement that makes every dollar of third-party API spend visible. It's the data layer no SaaS dashboard provides: one normalised view across GA4, Search Console, Google Ads, GTM, Google Business Profile, Meta, Plausible, and DataForSEO.

R&DResearch in progress — not available yet
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What it solves

The problems that led to building channelo.

Dashboard sprawl

Seven platforms, seven dashboards, seven different date range selectors. Getting a unified view of marketing performance shouldn't take an hour.

Silent tracking failures

A conversion tag breaks and nobody notices for three weeks. By the time you catch it, you've lost weeks of data and made decisions based on incomplete numbers.

Conflicting numbers

GA4 says 1,200 sessions. Plausible says 900. Google Ads says 1,500 clicks. Which one is right? Usually none of them — they're measuring different things.

Manual report assembly

Exporting CSVs from five platforms, cleaning the data, reconciling the formats, building the charts. Every month. The same tedious process.

Opaque API costs

Pay-per-call SEO and analytics APIs are easy to bill-shock yourself with. A single un-budgeted backlinks pull can outpace a month of dashboards. You need to know what each call costs before it runs — and have it stop when the budget says so.

What channelo includes

  • Unified data warehouse

    Pulls from eight sources (GA4, Search Console, Google Ads, GTM, Google Business Profile, Meta, Plausible, plus DataForSEO for SEO data) into a single normalised DuckDB warehouse on your own infrastructure. Profile-isolated, so multiple brands stay separated.

  • Schema integrity

    Seventeen YAML registries define what each platform's API returns. Drift detection catches when upstream APIs add, rename, or remove fields. Contract validation ensures warehouse tables match their definitions. The schema is a contract, not an afterthought.

  • Settings snapshots

    Weekly captures of configuration across every connected platform — tags, conversion goals, audiences, ad campaigns, GTM containers. A built-in diff view surfaces what changed week-over-week, so a quietly disabled tag doesn't go missing for a month.

  • Automated auditing

    Continuously checks for configuration issues: missing tracking, broken conversions, filter conflicts, sampling problems, and data discrepancies between platforms.

  • Cross-platform reconciliation

    Identifies and explains discrepancies. When GA4 and Plausible disagree on traffic numbers, channelo tells you why.

  • Search intelligence

    Fifteen handlers covering SERP rankings, AI Overviews, keyword volume, competitive analysis, site audits, backlinks, PageSpeed, and Google Knowledge Graph Search. Includes an opt-in GEO tracker that watches for your brand's citations across LLM-generated search answers.

  • Cost transparency

    Per-platform quota tracking and DataForSEO budget enforcement with daily and monthly caps. Pre-flight cost estimation before each call. Slack alerts at configurable thresholds. Every dollar of spend is auditable.

  • Structured exports

    Generates clean, consistent outputs across all sources with a single command — no copy-pasting between dashboards, no CSV reconciliation. Plug them into your visualisation tool of choice — Grafana, Metabase, or whatever you already run.

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"I was managing analytics across GA4, Search Console, Google Ads, GTM, Meta, Plausible, and a few other platforms — seven dashboards, seven date pickers, and three different numbers for what should have been the same thing. Worse, I had no real visibility into what my SEO API tooling was costing me until the bill arrived. channelo started as the answer for myself: one warehouse, one CLI, every dollar visible."

Nathan
N
Nathan

Questions about channelo

What is channelo?
channelo is a personal research project exploring unified marketing analytics. It consolidates data from eight sources — GA4, Search Console, Google Ads, GTM, Google Business Profile, Meta, Plausible, and DataForSEO — into a single warehouse on infrastructure you own, with automated auditing that catches tracking issues and configuration drift, and budget enforcement that keeps third-party API spend visible.
Is channelo available to use?
Not yet. channelo is currently in the workshop — a tool I'm building and using for my own marketing analytics. There's no public release date yet, but if you'd like a heads-up when that changes, leave your email above and I'll let you know.
Which platforms does it support?
channelo integrates with seven analytics and advertising platforms — Google Analytics 4, Google Search Console, Google Ads, Google Tag Manager, Google Business Profile, Meta (Facebook + Instagram), and Plausible Analytics — plus DataForSEO as the upstream provider for SEO intelligence (SERP rankings, keyword volume, backlinks, AI Overviews, and more). The list evolves as new sources prove themselves useful.
Where is the data stored?
In a DuckDB database on infrastructure you control. There's no channelo-hosted database, no cloud account to attach, and no third party with a copy of your warehouse. If you stop using channelo, your data stays where it is.
Does channelo have a dashboard or UI?
No, and intentionally so. channelo is the data layer — it does ingestion, auditing, schema integrity, and exports. Visualisation belongs in tools that already do it well: Grafana, Metabase, or whatever you already run. The warehouse is queryable directly via SQL or through the included API.
How does it handle the cost of paid SEO data?
DataForSEO is pay-per-call, which is easy to bill-shock yourself with. channelo enforces budgets at two levels — daily caps and monthly caps — and estimates the cost of every call before it runs. If a query would push you over your monthly cap, it's blocked. Slack alerts fire at configurable thresholds, so cost surprises stop being surprises.
Why build this instead of using an existing analytics aggregator?
Existing tools sit on either side of a gap. The enterprise options charge thousands a month for what is essentially data plumbing. The cheaper ones embed dashboards side-by-side without actually reconciling the numbers. I wanted something that genuinely unifies the data, explains the discrepancies, and keeps the spend visible — without the per-seat tax.
Why share this if it's not available?
Marketing data fragmentation is a universal problem. Sharing the approaches I'm exploring — how to reconcile conflicting numbers, how to catch silent tracking failures, how to keep paid-API spend transparent — might help others dealing with the same challenges. And if there's enough interest down the track, that might shape what channelo becomes next.

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